In this article we’ll cover meta tags, content creation principles along with outsourcing as well as site structure and navigation. All of these are important for your web site no matter what niche you’re in or what products or services you provide, so let’s get started.
First the content that only the search engines see, meta tags. After you have your keywords you will need to make sure you put them in your title and description tags in the header section of the HTML. This is not a meta tag but I decided to mention it here: also put your keywords in a headline or two on the page. Next will be the articles for the site.
When you take unique content and add in relevant additional keywords you get SEO success. Google loves to see other relevant keywords, aka LSI keywords, in your content. And the Google Adwords keyword tool is the place to find as many of them as you will need. You’ll want to have several of these related keywords spread throughout your articles for best results.
In order to make your content SEO friendly it needs to be written naturally. Don’t try to “stuff” keywords. That may have worked at one time but not any more. The search engines, especially Google, have become much more sophisticated and keyword stuffing will only hurt your rankings. And you have to remember that you are not only creating your content for the search engines but your potential customers as well. If the content on your site is not useful or beneficial to your visitors then doing well in the SERPs will not do you much good.
If creating all this content seems a bit overwhelming for you don’t worry. This can easily be handled by a ghost writer and it doesn’t have to cost you a fortune either. There are plenty of places on the internet where you can outsource your content creation for as little as $5 an article. Whenever outsourcing content though, be sure to proof the copy to make sure it is up to snuff as far as quality goes.
Lastly make sure that your web site is easy to use by both visitors and the search engines. For your visitors make sure that navigating your site is easy and uncomplicated. There is nothing that will make a person leave your site faster than not being able to quickly and easily find what it is they are looking for.
As for the search engines make sure your web site has an XML Site-map. This will give them all the information they need about your site in one place, just make sure that you update it whenever you ad new content.
To sum it all up use your keywords wisely throughout your web site making sure to have not only the keywords you are targeting but relevant and related keywords as well. Only use high quality content written for your sites visitors as well as Google. Keep your site simple and easy to navigate both for your visitors and the search engines. Do these things and you are well on your way to having a successful and profitable web site.